Coinbase is about to put Ethena in front of 100 million users — grab it before the crowd arrives
Coinbase's venture arm has been buying Ethena tokens on the open market, and Ethena is about to launch a savings-style product that will be available to all 100 million Coinbase users starting next week.
Idea
This is a classic case of a token about to get a massive new audience. Ethena's dollar-pegged savings product will be showcased directly inside Coinbase's app, putting it in front of 100 million users who may have never heard of it before. On top of that, Coinbase's own venture arm has been accumulating Ethena tokens — a strong vote of confidence from the biggest U.S. crypto exchange. When a major platform opens a new revenue channel like this, the token behind it tends to rally in the days around the launch as new demand flows in. The combination of institutional backing and retail access makes this a compelling short-term setup.