Toncoin rebrands to 'Gram' and surges 15% — ride the momentum as Telegram's crypto returns to its roots
Telegram's blockchain project, The Open Network, is rebranding its Toncoin token back to "Gram" — the original name from Telegram's 2018 crypto ambitions. The token surged 15% on the news, and it comes just as U.S. regulators unveiled a five-year plan to create clearer crypto rules.
Idea
Rebrands in crypto have historically acted as powerful catalysts because they revive brand recognition and attract fresh attention from traders who missed the first run. The Gram name carries extra weight because it was the original Telegram token concept that was shut down by regulators in 2020 — this rebrand signals confidence that the regulatory environment has shifted. And it has: the SEC just announced a five-year roadmap to support crypto markets, giving projects like TON a clearer path forward. The 15% jump already shows strong initial demand, and momentum often continues for days after a major rebrand announcement.
Key details
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News sources
- TON jumps 15% as The Open Network plans rebrand to Gram — Cointelegraph
- SEC makes digital assets strategic priority through 2030 — Cointelegraph