Telegram's crypto is rebranding to 'Gram' and already surging — catch the momentum
Telegram's blockchain project Toncoin is rebranding its token to 'Gram' — a name tied to the original Telegram crypto vision. The token already jumped 15% on the news. At the same time, U.S. regulators just announced a five-year plan to support clearer crypto rules, adding tailwind.
Idea
Rebranding events in crypto have historically created sustained attention and buying interest — think of Facebook becoming Meta. Telegram founder Pavel Durov calling this a 'return to our roots' revives the original Gram narrative that attracted billions in interest before regulatory trouble halted it in 2019. With the SEC now signaling a friendlier stance on digital assets through 2030, the regulatory overhang that killed the first Gram attempt is fading. The combination of nostalgia-driven retail interest and a more supportive regulatory environment could keep momentum going well beyond the initial 15% pop.
Key details
Community
News sources
- SEC makes digital assets strategic priority through 2030 — Cointelegraph
- TON jumps 15% as The Open Network plans rebrand to Gram — Cointelegraph