Coinbase is about to showcase Ethena to 100 million users — get in before the launch
Coinbase's venture arm just bought Ethena tokens on the open market and is preparing to launch a savings-style product that will expose its 100 million users to Ethena's yield-bearing protocol. The integration goes live next week.
Idea
Coinbase is about to put Ethena's yield product in front of 100 million retail users — that's a massive demand shock for the ENA token. The fact that Coinbase's own venture arm is buying tokens on the open market signals strong internal conviction; they're not just partnering, they're putting money behind it. Crypto tokens often rally in the days leading up to a major exchange integration as traders front-run the new user demand. With a concrete launch timeline (next week), this is a defined catalyst window rather than a vague promise.