Telegram's crypto rebrands to Gram and Coinbase pushes Ethena to 100 million users — catch the momentum on both
The blockchain tied to Telegram is rebranding its Toncoin token back to "Gram," and the token already jumped 15%. Separately, Coinbase just bought Ethena tokens and is about to give its 100 million users access to a savings product powered by Ethena.
Idea
Rebranding a cryptocurrency is more than a name change — it's a marketing event that attracts fresh buyers who may have missed the first run. Telegram founder Pavel Durov calling it a return to roots signals the project is getting refocused and re-energized. At the same time, Coinbase backing Ethena and opening a savings product to 100 million users creates a massive on-ramp for new money into that token. Both events create short-term buying pressure that tends to persist for days as the news spreads across social media and crypto forums.