Coinbase is putting Ethena in front of 100 million users next week — buy before the crowd arrives
Coinbase's venture arm just bought Ethena tokens on the open market, and next week Ethena will launch a savings-style product directly inside the Coinbase app — potentially exposing its 100 million users to the token for the first time.
Idea
When a major exchange officially integrates a token and its own venture arm is buying on the open market, that's about as strong a vote of confidence as you get in crypto. The real catalyst is the upcoming savings product — 100 million Coinbase users will suddenly have an easy, one-tap way to earn yield through Ethena. Historically, exchange listings and product integrations create a demand shock because millions of new buyers get access at once. The fact that Coinbase Ventures is accumulating tokens before launch suggests they expect the price to move higher once demand kicks in.