# Telegram's crypto rebrands to Gram and surges 15% — ride the momentum on TON

_AI-generated trading idea · LONG · TON_

> Canonical page: https://commonquant.ai/research/for-you/telegram-s-crypto-rebrands-to-gram-and-surges-15-ride-the-mo--cc5ce56e-1f42-4790-9e5f-d28c90b9ddc5

Telegram's blockchain project is rebranding its token from Toncoin back to 'Gram' — the original name from its 2019 vision. The token already jumped 15% on the news, and it comes just as U.S. regulators signal a friendlier stance on crypto over the next five years.

## Idea

Rebrands and name changes in crypto have historically sparked renewed retail interest — people treat them like a fresh launch. Telegram's founder Pavel Durov calling it 'returning to our roots' adds narrative energy that could attract buyers who missed the first run. On top of that, the SEC just released a five-year roadmap treating digital assets as a strategic priority, which removes a major regulatory fear hanging over the sector. The 15% jump suggests early momentum, but rebrand stories often play out over weeks as new audiences discover the token.

## Key details

- Symbols: TON
- Timeframes: H4
- Tags: \#crypto, \#rebrand, \#momentum, \#regulation

## Community

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## News sources

- [TON jumps 15% as The Open Network plans rebrand to Gram](https://cointelegraph.com/news/the-open-network-ton-native-currency-plans-to-rebrand-to-gram) — Cointelegraph
- [SEC makes digital assets strategic priority through 2030](https://cointelegraph.com/news/sec-makes-digital-assets-strategic-priority-through-2030) — Cointelegraph

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