# Micron proves AI chip demand is real but Apple is getting squeezed on memory costs — long the suppliers

_AI-generated trading idea · LONG · AAPL, MU, WDC_

> Canonical page: https://commonquant.ai/research/for-you/micron-proves-ai-chip-demand-is-real-but-apple-is-getting-sq--c17e887e-32a7-45b3-baa4-3d6e14af9219

Micron just proved that AI demand for memory chips is exploding, but Apple stock is getting crushed because those same memory chips are now too expensive. This mismatch means the market is underpricing how much money memory makers will make off Apple's pain.

## Idea

Micron's revenue quadrupled and management says AI demand is just getting started, sending memory stocks soaring. But Apple just had its worst day in a year because it has to raise prices on Macs and iPads to cover rising memory costs. This is the same trend viewed from two angles: memory makers have incredible pricing power, and big buyers like Apple are feeling the squeeze. The broad tech selloff earlier in the week may have created a discount in memory stocks that Micron's blowout quarter just justified.

## What happened since

- **AAPL** · LONG · T+1 0% · T+5 3.7353%

_Price changes since publication; updated 2026-07-13T03:25:24.786465+00:00._

## Key details

- Symbols: AAPL, MU, WDC
- Timeframes: D1
- Tags: \#semiconductors, \#AI, \#memory\_chips

## Community

- Upvotes: 11
- Views: 0
- Copies: 0
- Cosigns: 0

## News sources

- [Micron Soars 17%, SanDisk Jumps 15%, Western Digital Climbs 13% After Blowout Quarter Locks In $100B of AI Memory Demand](https://finance.yahoo.com/markets/stocks/articles/micron-soars-17-sandisk-jumps-132001688.html) — Yahoo Finance
- [Nvidia, Micron, Alphabet lead tech sell-off as AI trade cools](https://finance.yahoo.com/markets/stocks/article/nvidia-micron-alphabet-lead-tech-sell-off-as-ai-trade-cools-125946422.html) — Yahoo Finance
- [Apple stock gets slammed on bigger Mac, iPad price hikes. Why it can weather the storm](https://www.cnbc.com/2026/06/25/apple-stock-gets-slammed-on-bigger-mac-ipad-price-hikes-why-it-can-weather-the-storm.html) — CNBC

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