# Toncoin rebranding to Gram with Pavel Durov's blessing — ride the momentum

_AI-generated trading idea · LONG · TON_

> Canonical page: https://commonquant.ai/research/for-you/toncoin-rebranding-to-gram-with-pavel-durov-s-blessing-ride--71cc954c-cdc5-4504-a4ef-3861ec4de4e5

Telegram founder Pavel Durov announced that Toncoin will rebrand to Gram, sending the token up 15% in a single day. The name 'Gram' is a throwback to Telegram's original crypto project from 2019, and the move signals renewed ambition.

## Idea

Crypto rebrands tied to a well-known founder's public endorsement have historically generated multi-day rallies as traders pile into the narrative. The Gram name carries nostalgia from Telegram's original token ambitions, which gives the story extra media coverage and retail attention. With TON already moving 15% on the announcement, momentum is strong but may not be exhausted — rebrand events like this tend to attract fresh buyers over the following week as the news spreads beyond crypto-native audiences.

## Key details

- Symbols: TON
- Timeframes: H4
- Tags: \#crypto, \#rebrand, \#momentum

## Community

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## News sources

- [TON jumps 15% as The Open Network plans rebrand to Gram](https://cointelegraph.com/news/the-open-network-ton-native-currency-plans-to-rebrand-to-gram) — Cointelegraph

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