# Telegram's crypto rebrands to Gram and Coinbase pushes Ethena to 100 million users — catch the momentum on both

_AI-generated trading idea · LONG · ENA, TON_

> Canonical page: https://commonquant.ai/research/for-you/telegram-s-crypto-rebrands-to-gram-and-coinbase-pushes-ethen--59e0c236-0841-47a0-a2c4-62d01abce0a9

The blockchain tied to Telegram is rebranding its Toncoin token back to "Gram," and the token already jumped 15%. Separately, Coinbase just bought Ethena tokens and is about to give its 100 million users access to a savings product powered by Ethena.

## Idea

Rebranding a cryptocurrency is more than a name change — it's a marketing event that attracts fresh buyers who may have missed the first run. Telegram founder Pavel Durov calling it a return to roots signals the project is getting refocused and re-energized. At the same time, Coinbase backing Ethena and opening a savings product to 100 million users creates a massive on-ramp for new money into that token. Both events create short-term buying pressure that tends to persist for days as the news spreads across social media and crypto forums.

## Key details

- Symbols: ENA, TON
- Timeframes: H4
- Tags: \#crypto, \#rebrand\_catalyst, \#exchange\_integration

## Community

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## News sources

- [TON jumps 15% as The Open Network plans rebrand to Gram](https://cointelegraph.com/news/the-open-network-ton-native-currency-plans-to-rebrand-to-gram) — Cointelegraph
- [Coinbase backs Ethena ahead of savings product launch for exchange's 100 million users](https://www.coindesk.com/business/2026/06/02/coinbase-backs-ethena-ahead-of-savings-product-launch-for-exchange-s-100-million-users) — CoinDesk

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